How does a song hit 'get born'? It takes a lot of things: clever lyrics, catchy melody, a sixth sense of judgment about the mood of the times, shrewd exploitation. Here's the story behind my recent RCA Victor hit "Papa Loves Mambo," just as it happened.

A HIT IS BORN
Coronet Magazine
February, 1955

How does a song hit 'get born'? It takes a lot of things:
clever lyrics, catchy melody, a sixth sense of judgment about the mood of the times,
shrewd exploitation. Here's the story behind my recent RCA Victor hit "Papa Loves Mambo," just as it happened.
| Complete Story |

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