Perry Como
—
circa 1947
biography
Address:
c/o David O. Alber
Associates, Inc.
654 Madison Avenue
New York 21
Perry Como, singer of
popular songs, has been billed as "King of the Jukes" as a result
of the widespread sale of his recordings. The baritone left his trade as a
barber to become, first, a vocalist with a band and, later, a solo singer
who is rated high in the popularity polls. The inspiration for a number of
fan clubs, Como is heard not only through records, but also on the
"Supper Club", a radio network program.
Newspaper accounts state
that Pierino Como is the seventh (and last) son of a seventh son. The
"middle" of thirteen children, he was born on May 18, 1912, to
Pietro and Lucille Como in Canonsburg, Pennsylvania. (Third Avenue, the
street on which his family lived, has been renamed Perry Como Avenue.) His
father, who had come with his wife to the United States from Italy, was a
mill hand employed by the Standard Tinplate Corporation. By the time Perry
was eleven he was working after school in a barbershop; three years later he
was paying the installments on his own shop. His father, however, compelled
him to suspend this venture until he had completed high school in 1929. The
year 1933 had established Como for five years in Canonsburg as a barber.
Accepting the challenge of a friend, that summer he successfully auditioned
for Freddie Carlone's Orchestra. As a vocalist with that band he traveled
through the Midwest for three years, achieving some popularity. In 1936 Ted
Weems heard the young baritone and signed him to appear with his orchestra.
When Weems entered the armed forces in December 1942, the orchestra
dispersed.
After five years of
barnstorming, Como decided to return to his hometown to reopen his
barbershop. (By this time he was married and had a child.) Before he had
time to resume his business, the General Amusement Corporation, a musical
promotion firm, offered him an opportunity to appear on a sustaining
Columbia Broadcasting System radio show. Como accepted after receiving
assurance that he would be able to live in one place (in this case, New
York) for a length of time. Shortly afterward he was signed for a trial of
two weeks at the Copacabana, a New York nightclub. At a time when another
baritone, Frank Sinatra, was at the peak of his success, the newcomer to the
New York entertainment world was hailed as a possible new star. Harriet Van
Horne, New York "World-Telegram" radio critic, found him
"darkly handsome, pleasantly wholesome, and mercifully unaffected. His
voice is clear, full-throated baritone, and when he sings he appears to be
suffering no pain at all. Not even that private exquisite pain that is
peculiar to nightclub crooners." After eight weeks other nightclubs
booked Como, including the Versailles, and at theatres, among which were the
Paramount and the Strand. A year after Como's first nightclub appearance,
Virginia Forbes, of the New York "Sun" , summed up the praise Como
had received: "The Como voice is considered by many, including Rudy
Vallee, dean of crooners, to be the best in the field of café serenaders at
present." Three years after his Copacabana trial, Como was paid ten
thousand dollars for two out-of-New York appearances, the "highest
guarantee for a one-night stand."
In the summer of 1943 Como
signed a contract to record his voice with RCA Victor — this association
made him the idol of many "bobby-soxers." In August appeared his
first Victor record release, "Goodbye Sue," and on the back,
"There'll Soon Be a Rainbow." A year later he "waxed"
"Lili Marlene" and "First Class Private Mary Brown" for
Victor. Como's voice, which he himself classifies as "somewhere between
a tenor and a light baritone" was often heard coming from the nation's
juke boxes and over record-playing radio programs as the sales of his 1945
recording "If I Loved You" ("I'm Gonna Love that Gal" is
on the reverse side) by the fall of 1946 had totaled two million. Perry
Como was the first popular singer to reach the two million marks in sales on
two releases at the same time. His Victor recording of "Till the End of
Time" was the highest selling record of 1945; by February of 1946 three
million pressings of the disc were sold. Other popular recordings were
"I'm Always Chasing Rainbows", (this also sold over a million),
"I Dream of You", "I'm Confessin' ", "You Won't Be
Satisfied", "I'll Always Be With You", and
"Temptation." After signing a new five-year contract with Victor
(Variety has called the singer "Victor's star salesman"), Como
recorded "Sonata", "That's the Beginning of the End",
"Surrender", "Rumours are Flying," and "Forget-Me-Nots
In Your Eyes." Variety has regarded Como as the "maker of
songs," a title given him for his success in reviving two songs,
"If You Were the Only Girl in the World" and "Prisoner of
Love," after other attempts had failed. Como has also introduced
"Let's Plan a Life Together."
Within a year after his
first appearance on the CBS radio show, Como was signed by Chesterfield
Cigarettes to appear on their new program "Supper Club" (December
1944). Como sang three nights a week, while Jo Stafford, a girl vocalist,
appeared on the remaining two nights of the five-evenings-a-week National
Broadcasting Company program. Of his first performance on "Supper
Club" Variety wrote, "As a steady fare on the dial he's likely to
prove that he's big stuff. His voice and delivery have taken on a new warmth
and personality." Como has also made guest appearances on other radio
shows.
In August 1943 Como was
signed by Twentieth Century-Fox to a seven-year motion picture contract
(from which he was released in 1948 at his own request). Featured in
"Something for the Boys," Como exhibited "some of the best
singing of the pleasant score," in the opinion of Eileen Creelman (New
York "Sun"). As a result of his appearance in "Doll
Face," the baritone emerged as "a pleasant addition to the
Hollywood crooners." The singer reached full stardom in "If I'm
Lucky," in which he was "more pleasant as an actor than most of
the other droners." New York Post Magazine's Cecilia Ager noted that
"this is not the best picture radio-capitulated Como is going to make,
but it serves to show that he has something for the movies too." With
the competition of Sinatra, Bing Crosby and Dick Haymes, Como holds a high
place in popularity polls. In Billboard's first annual music-record poll
(1946) Como's recording of "Prisoner of Love" proved to have made
the most sales in that year and Como himself was voted the "top
selling" male singer. At the end of 1946 he held third place in a
"Down Beat" poll, coming after Sinatra and Crosby. He was also
third in Billboard's 1945 GI poll of favorites among male singers.
Como is one of the founders
of the Hospitalized Veterans National Radio Foundation. He was married to
Roselle Belline in 1933 and has one son, Ronald, who, in 1947, was attending
a Catholic parochial school. The singer dresses "like a husky college
freshman," observed Sidney Fields in the New York Daily
"Mirror" , "and looks like one." (Como's name appeared
in a listing of America's ten-best-dressed men.) Black-haired and
black-eyed, Como is "short, on the stocky side, and gives the
impression of being shy." In describing his leisure-time activity,
Variety once remarked that Como "would rather golf than sing."
References:
Collier's 118:59 ~ June 21,
1947 portrait
Look Magazine 8:78 ~
November 28, 1944 portrait
New York Daily Mirror p16 ~
October 4, 1946 portrait
New York Post Magazine p37
~ February 14, 1946 portrait
New York Sunday News p8 ~
October 27, 1946 portrait
Newsweek Magazine 26:69 ~
March 23, 1947 portrait
This Week p29 ~ March 23,
1947 portrait
Time Magazine 47:49 ~ March
18, 1946 portrait
Variety Radio Directory
1939-40